Always Aveeno! Aveeno Company And Products Review (2023)

Skin care and hair care arethe two primary drivers of thelarger beauty and cosmetics industry. The numbers are positively astronomical, and there are so many brands and labels available for the consumers to choose from. We invest a lot in our hair and skin, because we want to look good and feel better. When you walk out of your home looking and feeling good, it can change a lot about your day. And I am talking on an emotional level here, not something shallow and egocentric.

You are happier when you feel good about yourself – that just makes sense – and whether some would like to admit it or not, our appearance matters a great deal. This is where Aveeno comes in to play. An industry leader, there is so much that Aveeno can do in order to help you look – and more importantly, feel – better about yourself. We’ll fill you in on all things Aveeno, including everything the company has to offer, here in our Aveeno company and products review.

History And Origins Of Aveeno

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Aveeno company history

Aveeno has been manufacturing skin and hair care products for over 70 years. It was founded in 1945 by Albert and Sidney Musher, two brothers from Washington, D.C. The duo was very interested in how substances interact, in business, and in “what makes people tick”, as Albert Mushner put it. One of their shared endeavors was researching the effects of raw cereals on human health and wellness.

(Video) The Truth About Aveeno

Their combined modern scientific research on cereals – conducted at some of the most advanced facilities at the time – harkened back to ancient times, since they were experimenting with age-old ingredients. Oats have been used as an active ingredient for thousands of years, and the Mushner brothers were about to take it to the next level.

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The scientific name of the common oat is Avena Sativa, which is where Aveeno gets its name. In 1945, the company came out with its very first product, Soothing Bath Treatment, which was developed in conjunction with the Mayo Clinic. The active ingredient in it was finely milled oats (also called colloidal oats), and it had a major effect on itchiness. Since then, the company has grown and expanded to many areas.

The company has been bought and sold several times, and it is now a subsidiary of pharmaceutical giant Johnson & Johnson.

Here is a glance at the various items they manufacture and sell these days. The one thing they all have in common is their ‘Active Naturals’ core – oats, soy, blackberry, wheat, seaweed, lotus, and others – which is what makes Aveeno products so popular.

Aveeno Product Overview

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Aveeno Products

  • Hair – shampoos, conditioners, and leave-in treatments, designed to nourish, moisturize, and strengthen the scalp and hair.
  • Body – washes, lotions, creams, gels, bath foams, and even a comforting whipped souffle – all designed to nourish, sooth, hydrate, and protect the skin.
  • Face – facial creams and eye creams for day and night, toners, moisturizers, scrubs, infusions, cleansers, wipes, and cleaning pads – this line is designed specifically for the face, and helps to keep it young and healthy.
  • Sun – this category is comprised of products meant to protect the skin from sun damage. Various levels of sun protection factor (SPF) are available, ranging from 15 to 70. There are Aveeno Sun products for babies and adults.
  • Baby – Aveeno’s pediatrician-recommended line of baby products is designed to keep our cuties looking cute and feeling healthy! Shampoos, washes, lotions, balms, creams, and gift sets are available for babies and toddlers of all ages.

Here is our review of some of their bestsellers!

Aveeno Active Naturals Daily Moisturizing Lotion Review

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Aveeno Active Naturals Daily Moisturizing Lotion

Available in 8 oz tube bottles or 18 oz pump bottles, this lotion is really great for calming irritated skin and moisturizing without being greasy. For dry areas and patches of dry skin, this can be highly beneficial. It provides you with a nice and healthy glow throughout the day. Get yours here.

Aveeno Baby Daily Moisture Lotion Review

Babies have delicate skin, and this lotion helps to sooth and protect it. It is nourishing and non-greasy, does not contain alcohol, and is fragrance-free and hypoallergenic. I couldn’t get an actual baby’s review on this (unless you consider a smile and a slight spit-up incident to be a review), but as a parent I can tell you that it seems to work just fine, and that mister baby is happy. I don’t use this lotion day, but when his skin needs some extra moisture, that is the go-to item.

Shop Now: Aveeno Baby Daily Moisture Lotion for Delicate Skin

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Aveeno BB Cream Review

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Aveeno BB Cream

This blemish balm (BB) cream evens out and balances your skin using an active soy ingredient. Helps to correct marks and spots caused by older breakouts or pimples, and prevent the same occurrences from happening in the future. This cream has a 30 SPF, and it is a great way to brighten your skin’s complexion on a daily basis.

Learn More: Aveeno Facial Moisturizers Clear Complexion BB Cream

Aveeno Baby Wash and Shampoo Review

A baby’s hair is usually soft and silky all on its own, but sometimes – like after they get a ton of pasta and tomato sauce in their hair – it needs to be cleaned and washed. Aveeno baby wash and shampoo is a 2-in-1 item which is just what mister baby needs to look and feel great.

Formulated to accommodate an infant’s sensitive skin and scalp, it is a gentle cleanser which is soap-free and non-allergenic. We recently wrote an in-depth review of this product, so now all we have left to say is: have fun in that bath, little one!

Check it Out: Aveeno Baby Gentle Wash & Shampoo with Natural Oat Extract

Aveeno Positively Radiant Daily Moisturizer with SPF 15 Review

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Positively Radiant Daily Moisturizer with SPF 15

First off – there is some confusion about SPF numbers, so let’s clear that up right now. Higher is not always better. For general, everyday use, SPF 15 or 25 can be enough. Some products go up to 70 (even some Aveeno products), but those are meant primarily for people who are planning on staying in the sun for prolonged periods of time, picnic/beach/what have you. For autumn and winter (and some spring days) 15 SPF is probably enough, though for summer you may need to up it to 25 or more.

The reason many companies provide a very high SPF count in their products is to make up for lack of use. In other words, a high SPF is not necessarily needed for those who are more conscious of proper sun exposure. This daily moisturizer is for all skin types, and has an active ingredient of soy. It helps to even out, tone, and texture the skin.

Essentially, it smooths things out, but doesn’t necessarily help clear spots and blemishes. It can seem shimmery, but it isn’t. That shimmer you may see is actually light-reflecting particles which are part of what makes it up. You can order yours here.

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Aveeno Eczema Therapy Moisturizing Cream

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Aveeno Eczema Therapy Moisturizing

Eczemas are a chronic nuisance for many people. Their attack can last for months at a time, and the inflamed skin just begs for mercy and relief. This is a cream which can help you deal with an ongoing bout of eczema, and can be used to prevent it from escalating and recurring in the future. There is an Aveeno Baby eczema therapy as well, but this regular stuff is actually gentle enough to be used by kids and babies, too.

Get it From Amazon: Aveeno Eczema Therapy Daily Moisturizing Cream

Aveeno Baby Soothing Relief Moisture Cream Review

This next product has been clinically proven to provide moisture which lasts for 24 hours. A baby’s skin is naturally sensitive and delicate, and this oatmeal-infused cream is formulated to soothe and keep smooth. I find that it is not necessary to use it every day or even every two days. Once or twice a week, I use this cream after bath time, to keep baby well-protected. Not a must by any means, but it can help.

Get it Now: Aveeno Baby Soothing Relief Moisture Cream

Aveeno Clear Complexion Daily Moisturizer Review

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Aveeno Clear Complexion

I am seriously into this next product, and have used it on and off in the past. I’d probably go back to it if I felt the need to revitalize on a daily basis. I have changed my diet in recent times, and it has changed the look and feel of my skin and its outbreak-prone tendencies. Because of that, I don’t feel the need to use it on the daily anymore.

When I did use it, I thought it was really wonderful. It provides the skin with an even and clear look, just like the label says, really. The active complex is soy, and it helps to hydrate and nourish the skin. Definitely recommended, at least while you need it.

Order Now On Amazon: Aveeno Clear Complexion Acne-Fighting Daily Moisturizer

Is Aveeno Cruelty-Free? Does Aveeno Test On Animals?

Some of Aveeno’s products contain animal ingredients, while others do not. Make sure to check the label. Either way, they are not vegan by a long shot. Aveeno does indeed test on animals, or rather, Aveeno sells its products to regions where animal testing is required by law, such as China.

It seems Aveeno (or perhaps its parent company Johnson & Johnson…) tries to be deliberately vague and somewhat ambiguous about its animal abuse policies, but the fact remains that unfortunately it is not vegan or cruelty-free, at this time.

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Aveeno’s products are great for many types of skin and hair. However, just like with any other beauty and cosmetics product, what works for one person amazingly well will cause another to break out. Definitely worth looking into, even if they are not cruelty-free.

Their products get the job done in most cases, but ultimately it is a matter of personal choice and preference. Aveeno products are usually moderately priced and highly accessible, and are based on age-old natural ingredients such as oats and soy.

Up Next: Dove Company History And Review: Real Beauty, Real Soap!


Is Aveeno really good for your skin? ›

While it is not designed as a facial cream, and there are other Aveeno brand products designed for facial care use specifically, there are not any active ingredients in the Aveeno Moisturizing Lotion (for the body) that are harmful or dangerous if used on the face, so the short answer is generally yes.

What is so good about Aveeno? ›

AVEENO® Lotion. 152 Reviews. AVEENO® Lotion with Colloidal Oatmeal actively moisturises dry and sensitive skin, providing a prolonged soothing action. With regular use, it hydrates the skin leaving it feeling comfortable, soft and smooth.

Is Aveeno clinically proven? ›

The Prebiotic Oat formula in Aveeno® Moisturizers is clinically proven to help keep your microbiome balanced and promote healthier looking skin.

What are the ratings on Aveeno? ›

Customer reviews
5 star83%
4 star11%
3 star3%
2 star1%
1 star1%

Do dermatologists recommend Aveeno? ›

Instantly soothe and relieve itchy, dry, sensitive skin with this nourishing itch relief balm. Create a healthy foundation for your skin with this anti-aging daily face moisturizer.

What is the disadvantage of Aveeno? ›

Serious side effects of Aveeno

Signs of an allergic reaction, like rash; hives; itching; red, swollen, blistered, or peeling skin with or without fever; wheezing; tightness in the chest or throat; trouble breathing, swallowing, or talking; unusual hoarseness; or swelling of the mouth, face, lips, tongue, or throat.

Is Aveeno 100% natural? ›

AVEENO Soothing Bath Treatment with 100% Natural Colloidal Oatmeal helps soothe and relieve dry, itchy, irritated skin.

Is Aveeno good for face wrinkles? ›

It hydrates to help visibly reduce the look of fine lines and wrinkles so you can have younger and healthier-looking skin after 1 week of daily use. Try all of the AVEENO® ABSOLUTELY AGELESS® anti-aging facial products, including the Restorative Night Cream, Intensive Renewal Serum, Eye Cream and Moisturizing Cleanser.

Is Aveeno OK to use on my face? ›

You can also use this on the face if you wanted. Overall, the Aveeno Daily Moisturizing Lotion is a great product for a good price. It can feel quite moist on the skin, so my recommendation is that it's best for drier skin types (or as a winter product, perhaps).

Do doctors prescribe Aveeno? ›

You don't need a prescription to buy Aveeno.

Does Jennifer Aniston really use Aveeno? ›

Aveeno Positively Radiant Daily Facial Moisturizer

I use my Aveeno Daily Radiance Moisturizer, which has SPF 15—I usually mix into that the Aveeno sunscreen 30.” The long-time spokeswoman for the brand is loyal, for sure! See it!

Does Jennifer Aniston really use Aveeno moisturizer? ›

In a 2019 interview with InStyle, she stated she's been using moisturizing lotion since her teen years — for over three decades. Now as the face of Aveeno, Aniston's ageless skin is a testament to its effectiveness..

Which Aveeno product was recalled? ›

What You Need to Know. In July 2021, we voluntarily recalled all lots of Aveeno® Protect + Refresh aerosol sunscreen products from the markets in which they are sold. We made this decision as internal testing identified low levels of benzene in some samples of these aerosol sunscreen products.

Which country owns Aveeno? ›

Aveeno is an American brand of skin care and hair care products owned by American consumer goods and pharmaceutical company Johnson & Johnson.

Why does Jennifer Aniston use Aveeno? ›

“I think it's because my mom told me to start moisturizing when I turned 15.” After becoming a bonafide celebrity, Jennifer now had access to all the greatest cleansers, serums and moisturizers, but she still sticks to Aveeno. Since 2013, she's been the face of the holistic skincare brand.

What is the number 1 dermatologist recommended brand? ›

Developed with dermatologists, CeraVe is the #1 dermatologist recommended skincare brand1.

What is the best body lotion in the world? ›

  • CeraVe Moisturizing Cream. ...
  • Dove's Body Love Sensitive Care Body Lotion. ...
  • Amlactin Daily Moisturizing Lotion for Dry Skin. ...
  • Vaseline Intensive Care Sensitive Skin Relief Lotion. ...
  • Vanicream Moisturizing Lotion. ...
  • Eos Shea Better 24H Moisture Body Lotion in Pomegranate Raspberry.
4 days ago

Why not to use Aveeno? ›

why you should avoid aveeno. The Campaign for Safe Cosmetics coalition, a project of Breast Cancer Prevention Partners advises consumers to avoid products with Styrene/Acrylates Copolymer because it may be contaminated with the carcinogen Styrene.

Does Aveeno have a lawsuit? ›

Johnson & Johnson Consumer Companies Inc. has agreed to settle a class action lawsuit alleging it deceptively described its Aveeno Active Naturals products as “natural,” even though they include synthetic ingredients.

Has Aveeno been sued? ›


Is Aveeno toxic free? ›

No, Aveeno is not considered a clean beauty brand.

Aveeno is known for greenwashing, aka they act like a natural and safe brand, but their products actually contain harmful ingredients. Some of these harmful ingredients are Aluminium, Benzene, PEGS, and Styrene/Acrylates Copolymer.

Is Aveeno safe to use everyday? ›

Our gentle, non-greasy formula is good for everyday use to keep your little one's skin soft, smooth, and looking healthy. Water (eau), Glycerin, Distearyldimonium Chloride, Petrolatum, Isopropyl Palmitate, Cetyl Alcohol, Dimethicone, Avena Sativa (Oat) Kernel Flour, Benzyl Alcohol, Sodium Chloride, Allantoin.

Is Aveeno chemical free? ›

Formulated to help protect the purity of your baby's skin, most of the Aveeno® Baby products are: Hypoallergenic. Paraben- and phthalate-free. Steroid-free.

Does Aveeno help tighten skin? ›

AVEENO® Absolutely Ageless Daily Moisturizer with BROAD SPECTRUM SPF 30 helps to improve elasticity and firmness to reveal younger, healthier-looking skin in just 1 week, while protecting against future damage.

Which serum is best for wrinkles? ›

SkinCeuticals Metacell Renewal B3

If wrinkles are your biggest concern, SkinCeuticals is the serum you need. Formulated with niacinamide, this formulation was the best at reducing the look of lines and wrinkles in the GH Beauty Lab's test — lessening their appearance by 5% over just four weeks.

Which Aveeno cream is best for face? ›

The Aveeno Clear Complexion Daily Moisturizer, the Aveeno Protect + Hydrate Sunscreen, and the Aveeno Positively Radiant Daily Moisturizer are some of the best products for facial skin care.

How often should you use Aveeno? ›

️ Moisturisers like Aveeno should be applied frequently to prevent the skin drying out. You can apply Aveeno as often as is needed, particularly after washing. Some people may need to apply moisturisers several times a day.

What is the difference between Aveeno blue and green? ›

So, let's clear it up! The green AVEENO® Daily Moisturising range is for normal to dry skin care. whereas the dark blue AVEENO® Skin Relief range is for very dry irritable skin and the lotion contains shea butter.

What can I use instead of Aveeno? ›


You're most likely to find their eczema-friendly Oat & Coconut range right beside Aveeno in store. Not only is this range vegan-friendly it's also cheaper than Aveeno – so save yourself a penny whilst you veganise your skincare!

Who is the competitor of Aveeno? ›'s top 5 competitors in March 2023 are:,,,, and more.

Is Aveeno anti inflammatory? ›

AVEENO® has chosen portulaca extract for its anti-inflammatory properties that support itch relief. It has been clinically demonstrated to reduce inflammation in people with atopic dermatitis.

Does Aveeno contain estrogen? ›

As for safety, avobenzone has a pretty good safety profile. It counts as non-irritating, and unlike some other chemical sunscreens, it shows no estrogenic effect.

Is Aveeno owned by Johnson and Johnson? ›

Johnson & Johnson Acquires AVEENO®, 1999. AVEENO® joined Johnson & Johnson in 1999. Founded by two brothers in 1945, the skincare brand's mission was to harness scientific innovation to unlock the power of nature.

What is the anti-aging cream that Jennifer Aniston uses? ›

Seratopical Revolution Radiant Face & Neck Anti-Aging Serum - 1 Fl Oz. Compact by Design (Certified by Amazon) products remove excess air and water, which reduces the carbon footprint of shipping and packaging.

Is Cetaphil moisturizer better than Aveeno? ›

As it turns out, both these moisturizers are lightweight, non-irritating, non-fragranced, and well-packaged. The key difference between the two comes by way of affordability (Aveeno is cheaper) and ingredients (Cetaphil is less irritating).

What moisturizer does Jennifer Aniston really use? ›

She revealed her “whole face regime is just soap and water” during an interview. Jennifer Aniston swears by using Aveeno daily moisturiser with SPF and that's pretty much it.

What moisturizer does Jennifer Garner use? ›

Neutrogena Hydro Boost Face Moisturizer. This celeb-approved moisturizer keeps your skin hydrated for up to 48 hours. Jennifer has long been a fan of Neutrogena's affordable yet effective products, so much so that she has been a longtime ambassador for the brand.

Does Aveeno have sulfates and parabens? ›

Free from sulfates, dyes and parabens.

What Aveeno product does Cher use? ›

“I use Aveeno Ultra Calming Foaming Cleanser on my face because it's for sensitive skin and I love it,” she revealed.

Are Aveeno and Neutrogena owned by the same company? ›

These are the brands owns by Johnson & Johnson: Neutrogena. Clean & Clear. Aveeno.

Is Aveeno made in the USA? ›

Aveeno Wash & Shampoo For Hair & Body, Tear-Free, 18 Oz.
Ideal ForBaby Boys & Baby Girls
10 more rows

What chemicals are in Aveeno? ›

Water (Aqua), Glycerin, Distearyldimonium Chloride, Isopropyl Palmitate, Paraffinum Liquidum, Cetyl Alcohol, Dimethicone, Avena Sativa (Oat) Kernel Flour, Allantoin, Paraffin, Cera Microcristallina, Stearyl Alcohol, Myristyl Alcohol, Isopropyl Alcohol, Sodium Chloride, Benzyl Alcohol.

Is Aveeno a natural product? ›

Our Ingredients

AVEENO® ingredients are derived from nature and uniquely formulated to optimize skin's health and beauty. The AVEENO® brand has unlocked the true potential of nature's skin-enhancing secrets, with processes that help retain their strength and purity.

Which country is Aveeno made from? ›

Aveeno is an American brand of skin care and hair care products owned by American consumer goods and pharmaceutical company Johnson & Johnson.

Is Aveeno good for anti-aging? ›

It hydrates to help visibly reduce the look of fine lines and wrinkles so you can have younger and healthier-looking skin after 1 week of daily use. Try all of the AVEENO® ABSOLUTELY AGELESS® anti-aging facial products, including the Restorative Night Cream, Intensive Renewal Serum, Eye Cream and Moisturizing Cleanser.

What is Jennifer Aniston's anti-aging serum? ›

The Tatcha Serum Stick is a treatment and touch-up balm made of 80 percent squalane and Japanese lemon balm, which contributes to anti-aging and moisturizing properties. It's also fragrance-free, cruelty-free, and dermatologist-tested.

Is Nivea better than Aveeno? ›

Nivea Vs Aveeno Lotion

Nivea lotions are typically thicker and more emollient than Aveeno lotions, making them ideal for dry or sensitive skin. Aveeno lotions are usually lighter and more refreshing, making them better suited for normal or oily skin.

Does Aveeno have silicone? ›

Aveeno Daily Moisturizing Dry Body Oil Mist with Oat and Jojoba Oil for Dry, Rough Sensitive Skin, Nourishing & Hypoallergenic Body Spray, Paraben-, Silicone- & Phthalate-Free, 6.7 fl. Oz.


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